Full Job Description
Join Amazon as a Digital Content Strategist in Georgetown, Kentucky!
Amazon, a global leader in e-commerce and technology, is on the lookout for a passionate and innovative Digital Content Strategist to join our dynamic team in Georgetown, Kentucky. As a pivotal member of our content strategy team, you will leverage your expertise to develop effective digital content strategies that resonate with our customers and enhance our brand presence across multiple platforms.
About Amazon
At Amazon, we strive to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online. Our mission drives us to continually innovate and redefine the boundaries of service and technology, making the impossible happen. Our Georgetown office plays a crucial role in supporting our digital marketing initiatives, providing an energetic and collaborative environment ideal for growth and creative solutions.
Position Overview
The Digital Content Strategist will be responsible for shaping Amazon's digital narrative in Georgetown and surrounding areas. You will collaborate with cross-functional teams to design, implement, and optimize content strategies that enhance customer engagement and drive traffic to our platforms. This role is perfect for someone with a blend of creative and analytical skills who is enthusiastic about storytelling through digital media.
Key Responsibilities
- Develop and execute comprehensive content strategies that align with Amazon's marketing goals and overall business objectives.
- Research target audiences to inform content creation, ensuring that our messaging is clear, persuasive, and resonates with the intended demographic.
- Collaborate with designers, content creators, and digital marketing teams to craft compelling narratives and engaging multimedia content.
- Monitor and analyze content performance metrics to optimize strategies and tactics in real-time, improving overall content effectiveness.
- Stay up to date on industry trends, emerging technologies, and competitor activities to continually refine and enhance our content approach.
- Manage editorial calendars, content publishing schedules, and ensure that all content is produced and delivered on time.
- Conduct regular SEO audits and ensure that content adheres to best practices for search engine optimization.
- Lead brainstorming sessions and innovate on how we can present our content for maximum impact and reach.
- Train and mentor junior team members on content strategy best practices and techniques.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field; Master's degree preferred.
- 3+ years of experience in digital content strategy or content marketing, with a proven track record of successful campaigns.
- Strong understanding of SEO best practices, analytics tools (e.g., Google Analytics), and digital marketing strategies.
- Exceptional writing, editing, and communication skills, with the ability to create engaging content for different platforms.
- Proficiency in using content management systems and digital asset management tools.
- Experience with social media strategy and analytics, including platforms like Facebook, Instagram, and Twitter.
- A creative mindset and the ability to think outside the box while maintaining data-driven strategies.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
What We Offer
At Amazon, we recognize that our employees are our greatest asset. We offer a competitive salary combined with a comprehensive benefits package designed to suit your needs and support your career development.
- Competitive salary and performance-based bonuses
- Comprehensive health, dental, and vision insurance plans
- Retirement savings plan with company matching
- Generous parental and family leave policies
- Ongoing training and professional development opportunities
- Culturally enriching environment with diverse teams
- Employee discounts and offers on Amazon products
Diversity and Inclusion
At Amazon, we embrace and celebrate diversity, cultivating a workplace where everyone feels valued and included. We are committed to creating an environment that encourages our employees to contribute their unique perspectives and ideas. We believe that our differences make us stronger and allow us to innovate more effectively.
How to Apply
If you are ready to take the next step in your career as a Digital Content Strategist with one of the world's most innovative companies, we invite you to submit your application. Please include your resume and a cover letter detailing your relevant experience and explaining why you are an ideal fit for our team.
Join us at Amazon and help shape our digital future in Georgetown, Kentucky!